Below is a story of how the power of greeting card can change your business. It does not matter what business that you are in. Imagine starting a greeting card business and getting stories like this from your clients?
Enjoy!
I am a general contractor in the Detroit metro area. Two years ago I remodeled a kitchen, and that lady’s neighbor recently approached me to quote the remodeling of her own kitchen. After I met with her I sent her a SOC and thanked her for her time. I then again sent another card telling her I would be in touch soon.
When I gave her the price of $30,000, I was told I was $11,000 higher than the other guy. She said, “He said all that he quoted would be done.” I then said, “You did not only get a good price, but a great price.” I then went on to say, “I am putting down my sales hat. My material cost is more than what he is charging for a 5 week project. Please get another quote.”
Weeks later she called to tell me that the third contractor came out and my bid was still $1,000.00 higher than the third contractor’s bid. Last week I signed the agreement for my asking price and Tomorrow June 24, 2008 I tear out her kitchen to remodel.
I asked her why she selected my company and she told me she liked the cards I sent her. All of the cards were two-panel cards from the SendOutCards standard catalog, and I did not add any pictures to them. Thank you for not only a great product to keep in touch with people you care about, but also a great sales tool.
Sincerely,
Ken Kowalski
Upstairs Downstairs Remodeling
Westland, Michigan
