Archive for June 2008
I just learned about a pool company who used our greeting card system to send out 500 greeting cards within minutes. The company got a 35% inquiry rate by sending out the cards.
The nice thing about being in the greeting card business is they work to bring in new business for people. They add value to people’s lives and in return more business comes as a result.
There are countless stories like the one above from entepreneurs in various industries using the greeting card system. At the end of the day, we do business with people and not companies and people want to be valued.
Dave
Below is a story of how the power of greeting card can change your business. It does not matter what business that you are in. Imagine starting a greeting card business and getting stories like this from your clients?
Enjoy!
I am a general contractor in the Detroit metro area. Two years ago I remodeled a kitchen, and that lady’s neighbor recently approached me to quote the remodeling of her own kitchen. After I met with her I sent her a SOC and thanked her for her time. I then again sent another card telling her I would be in touch soon.
When I gave her the price of $30,000, I was told I was $11,000 higher than the other guy. She said, “He said all that he quoted would be done.” I then said, “You did not only get a good price, but a great price.” I then went on to say, “I am putting down my sales hat. My material cost is more than what he is charging for a 5 week project. Please get another quote.”
Weeks later she called to tell me that the third contractor came out and my bid was still $1,000.00 higher than the third contractor’s bid. Last week I signed the agreement for my asking price and Tomorrow June 24, 2008 I tear out her kitchen to remodel.
I asked her why she selected my company and she told me she liked the cards I sent her. All of the cards were two-panel cards from the SendOutCards standard catalog, and I did not add any pictures to them. Thank you for not only a great product to keep in touch with people you care about, but also a great sales tool.
Sincerely,
Ken Kowalski
Upstairs Downstairs Remodeling
Westland, Michigan
